Cute, and entirely shameless station plug
Sunday, August 31st, 2008Somebody figured out a long time ago that if you want people to like something, attach a cute kid to it and it’ll sell. This works for politicians and laundry detergent, but might not work so well with other things, like vodka or cigarettes. When it comes to marketing a radio station, put a kid in some element, and BAM: You’ve got a winner… First, you start with a bike jersey. This one is from the Bob Cook Memorial Hill Climb at Mt. Evans back in July. It’s a pretty sharp bike jersey emblazoned with the logos of many participating sponsors, including The Mountain… The shirt itself is great, but it’s just a cool bike jersey. Lookee….

Sweet, huh? Then, you put my cherub into it, add a pair of ruby-red slippers (that glitter, by the way) and the shirt becomes “fabulous”!!



